Visit the homepage for Opinions Market Research Ltd Opinions Market Research Ltd

phone: +64 3 374 9794
all contact details


| home | what we do | news | resources |

Many of our clients have been with us for as long as we have existed. Our client feedback stresses our prowess for qualitative research. Equally we are known by clients for delivering robust reliable quantitative solutions. We are praised by our clients for our ability to deliver the goods on time and within budget.

As well as experience in a full complement of research and consultative techniques, we have worked across an extensive range of sectors including:

  • Accommodation
  • Agriculture
  • Banking
  • Central Government
  • Clothing
  • Consumer products
  • Employment
  • Entertainment
  • Environmental
  • Finance
  • Food and Beverage
  • Health
  • Industry Bodies
  • Insurance
  • Leisure and Recreation
  • Local and Regional Government
  • Museums and Art Galleries
  • Pharmaceutical
  • Publishing
  • Retail
  • Tertiary Education
  • Transport and Roading
  • Travel and Tourism
  • Utilities

Client Testimonials

Read what some of our customers are saying about us:

"In the daily cacophony of news and opinion, liberally spiced with spin, it is vital that media organisations have credible information about their community. We can dig out most facts, but how do we gauge what our readers are really thinking, beyond the basic guidance we receive from letters and online comments? Opinions has helped The Press do just that, whether it is voting intentions for a local mayoral race, or the community's priorities in the wake of shattering earthquakes. The Press, at 151 years old, has one fundamental value - it is trusted. That means the information we provide to our readers must meet that threshold, and by turning the mirror on our community through trustworthy market research, we help them understand their own dynamics, and in turn make the right decisions."

Andrew Holden
Editor, The Press, Christchurch
"I want to thank you for the great research you have undertaken for Allied into the entire market. Many of the findings had a positive impact on the Allied Management team and with the help of your insight we have been able to pull together a cohesive, customer focused business strategy. We appreciate your dedication and expertise."
Mark Jordan
Executive Director, Allied
"We have engaged Opinions Market Research at the International Antarctic Centre for the last 15 years and have found the work that Karen and her team do as invaluable. Often you believe that you have covered all angles when developing a new product however it always surprises us on what we have missed! For example when we launched the Antarctic Hagglund Ride we decided to add on an Adventure Course to "put the vehicle through its paces" only after Opinions Market Research had conducted a number of focus groups. Thankfully we did as it is now the most popular part of this tour! I would recommend this business with confidence."
Richard Benton
Owner, International Antarctic Centre
"Opinions Market Research Ltd is to be commended for the high quality of the research undertaken into the reasons for driver distraction. Clearly the results of this comprehensive research will influence the thinking of the Christchurch City Council's Road Safety Team for years to come as we develop on-going educational programmes to address issues around distracted driving in Christchurch."
Jo Kingsbury
Road Safety Coordinator, Christchurch City Council
"Christchurch City has been recognised as a leader in the successful promotion of cycling and to match the promotions and stay at the head of the game we have made sure we have a finger on the pulse. Opinions / Karen and staff have provided our team with helpful input into the processes and designs of our monitoring research and this has been a significant factor in helping with the success. Karen and Co's enthusiasm, mixed with practical and reliable application have resulted time and time again in providing us with insightful and useful report information for us to confidently act on."
Michael Ferigo
Transport Planner, Cycling and Pedestrians, Christchurch City Council

How our research is used

Our clients use our research services in many ways. The research we undertake includes:
Branding and Advertising

  • Advertising, PR and sales promotion research
  • Brand positioning values and imagery
  • Perception research

Product/Service Research
  • New product/service development
  • New product/service testing
  • Packaging
  • Product/service formulation
  • Usage and attitude

Stakeholder Research
  • Community consultation
  • Corporate image and identity
  • Customer service
  • Employee attitude

Communication Research
  • Brochure design
  • Sales promotion
  • Awareness audits

website updated: 4 Nov 2014
© 2011-2014 JM Design for Opinions Market Research Ltd.